Cheerleader for Creatives and (818). LA Native, Lover of C Words, Duran Duran, and the 1980s. 

I'm Tracey and I'm a proud native Angeleno. I was born and raised in L.A.'s San Fernando Valley to parents who were patrons of the arts, entrepreneurs, masters of reinventing themselves, and my biggest cheerleaders.

I have been advocating for creatives, worldwide, and the (818) for more than 20 years. Whether you are new to discovering a creative purpose, a seasoned pro, or need a kick in the caboose to reach a goal, I'm here for you. 


What makes me uniquely qualified? I am the Founder and Director of The Valley Film Festival (VFF), the first and longest-running film festival in the (818), supporting both local and international voices that advance storytelling. I have a BFA in Film & TV Production from New York University’s Tisch School of the Arts, and have served as Chair of Tisch West Alumni Council, Board of Governors for the Valley Economic Alliance, and a members of the Los Angeles Mayor's Citywide Film Task Force.  I'm an entrepreneur, tenacious, resourceful and kind. 

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©2017-2021 by Tracey Adlai & Co.